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Keely | Elegant Floral Maxi Dress for Summer Events

Keely | Elegant Floral Maxi Dress for Summer Events

Name: Keely | Elegant Floral Maxi Dress for Summer Events
Brand: Elite London
SKU: SKU_1774560278000_467
Price: 515.0 SEK
Availability: InStock

515.00 kr 1,031.00 kr

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Color: Black

Size: S

Size guide

Elite London — Women’s Fashion

Size Guide

Find your perfect fit every time. Use this comprehensive guide to measure yourself correctly, convert between international size systems, and choose the right size for every category of our women’s fashion collection.

Women’s Clothing UK, EU, US and IT Sizes CM and Inches Tops, Bottoms, Dresses, Shoes Free Returns on Sizing

Display measurements in:

XS — 3XL

Size Range

4 Systems

UK, EU, US, IT

Free Returns

Wrong Size? No Problem

Expert Help

Styling Advice Available

4 Categories

Tops, Bottoms, Dresses, Shoes

Tops, Blouses and Knitwear

All measurements refer to your body measurements, not the garment measurements.

Our tops, blouses, shirts, and knitwear are sized against your bust circumference as the primary measurement, with your underbust and shoulder width as secondary references. Always measure yourself first using the instructions in the “How to Measure” tab, then find your size in the table below.

Fit Note — Tops and Blouses

Our tops are generally cut to a standard fitted silhouette. If you prefer a relaxed or oversized fit, we recommend sizing up by one. Knitwear and jersey fabrics have natural stretch — see our stretch guide in the Fit Tips tab. If you are between two sizes in the bust but have broader shoulders, we recommend choosing the larger size.

UK Size	EU Size	US Size	IT Size	Bust (cm)(in)	Underbust (cm)(in)	Shoulder Width (cm)(in)	Back Length (cm)(in)
XS / 6	34	2	38	80–8331.5–32.7	63–6624.8–26	3614.2	5722.4
S / 8	36	4	40	84–8733.1–34.3	67–7026.4–27.6	3714.6	5822.8
S / 10	38	6	42	88–9134.6–35.8	71–7428–29.1	3815	5923.2
M / 12	40	8	44	92–9536.2–37.4	75–7829.5–30.7	39.515.6	6023.6
M / 14	42	10	46	96–9937.8–39	79–8231.1–32.3	4116.1	6124
L / 16	44	12	48	100–10439.4–41	83–8732.7–34.3	42.516.7	6224.4
XL / 18	46	14	50	105–11041.3–43.3	88–9334.6–36.6	4417.3	6324.8
2XL / 20	48	16	52	111–11643.7–45.7	94–9937–39	45.517.9	6425.2
3XL / 22	50	18	54	117–12246.1–48	100–10539.4–41.3	4718.5	6525.6

Sleeve Length Reference

Our standard sleeve lengths are: Short sleeve — 18–22 cm7–8.7 in from shoulder point. Three-quarter sleeve — 43–47 cm16.9–18.5 in. Long sleeve — 59–63 cm23.2–24.8 in. Sleeve lengths are standardised across sizes and not graded.

Between Sizes?

If your measurements fall between two sizes, consider your preferred fit. For a fitted, tailored look, choose the smaller size. For a relaxed, comfortable fit with room to layer, choose the larger size. For garments with structure (blazers, shirts with buttons), we generally recommend choosing the size that fits your bust, as these can be tailored at the waist.

Trousers, Jeans, Skirts and Shorts

Sized by waist and hip measurements. Inseam length also provided for trousers.

Bottoms are primarily sized by your natural waist circumference and hip circumference. We also provide inseam length references for trousers and jeans. If your waist and hips fall into different size categories, we recommend choosing the size that fits your hips and using a belt or having the waistband taken in if needed.

Fit Note — Jeans and Structured Trousers

Denim and structured woven fabrics have little to no stretch. If your measurements are on the upper end of a size range, size up for comfort. Elasticated waist styles are more forgiving — for these, you may prefer to size according to your hip measurement rather than your waist.

UK Size	EU Size	US Size	IT Size	Waist (cm)(in)	Hips (cm)(in)	Inseam (Reg) (cm)(in)	Rise (cm)(in)
XS / 6	34	2	38	61–6424–25.2	85–8833.5–34.6	7629.9	259.8
S / 8	36	4	40	65–6825.6–26.8	89–9235–36.2	7730.3	25.510
S / 10	38	6	42	69–7227.2–28.3	93–9636.6–37.8	7830.7	2610.2
M / 12	40	8	44	73–7628.7–30	97–10038.2–39.4	7931.1	26.510.4
M / 14	42	10	46	77–8030.3–31.5	101–10439.8–41	7931.1	2710.6
L / 16	44	12	48	81–8531.9–33.5	105–10941.3–42.9	7931.1	27.510.8
XL / 18	46	14	50	86–9133.9–35.8	110–11543.3–45.3	8031.5	2811
2XL / 20	48	16	52	92–9736.2–38.2	116–12145.7–47.6	8031.5	28.511.2
3XL / 22	50	18	54	98–10438.6–41	122–12848–50.4	8031.5	2911.4

Trouser Leg Length Options

Our regular-length trousers are cut with an inseam of approximately 79–80 cm31–31.5 in, which corresponds to a standard leg length for a height of approximately 165–170 cm65–67 in. Where a product is available in Petite or Tall lengths, this will be stated on the individual product page. If you require a specific leg length, we recommend checking individual product descriptions or contacting us for advice.

Dresses, Jumpsuits and Coordinated Sets

Sized using bust, waist, and hip measurements together. Check individual product notes for specific fit guidance.

Dresses and jumpsuits require all three key measurements: bust, waist, and hips. Because these garments must fit across the full body rather than just one zone, it is especially important to measure all three areas and compare them against the table below. Where your measurements span two sizes, prioritise the largest measurement point.

UK Size	EU Size	US Size	IT Size	Bust (cm)(in)	Waist (cm)(in)	Hips (cm)(in)	Dress Length (Midi) (cm)(in)
XS / 6	34	2	38	80–8331.5–32.7	61–6424–25.2	85–8833.5–34.6	11043.3
S / 8	36	4	40	84–8733.1–34.3	65–6825.6–26.8	89–9235–36.2	11143.7
S / 10	38	6	42	88–9134.6–35.8	69–7227.2–28.3	93–9636.6–37.8	11244.1
M / 12	40	8	44	92–9536.2–37.4	73–7628.7–30	97–10038.2–39.4	11344.5
M / 14	42	10	46	96–9937.8–39	77–8030.3–31.5	101–10439.8–41	11444.9
L / 16	44	12	48	100–10439.4–41	81–8531.9–33.5	105–10941.3–42.9	11545.3
XL / 18	46	14	50	105–11041.3–43.3	86–9133.9–35.8	110–11543.3–45.3	11645.7
2XL / 20	48	16	52	111–11643.7–45.7	92–9736.2–38.2	116–12145.7–47.6	11746.1
3XL / 22	50	18	54	117–12246.1–48	98–10438.6–41	122–12848–50.4	11846.5

Dress Length Styles Explained

Dress lengths vary by style. Mini dresses typically fall 38–44 cm15–17 in from the natural waist. Knee-length dresses fall approximately 55–62 cm21.7–24.4 in from the natural waist. Midi dresses fall 90–115 cm35.4–45.3 in from the shoulder. Maxi dresses fall from 130 cm51.2 in from the shoulder. All lengths listed on individual product pages are measured from the highest point of the shoulder on a size UK 10 garment.

Shoes, Boots and Sandals

Sized by foot length in centimetres and inches. UK, EU, US, and IT sizes provided.

Shoe sizing is based on the length of your foot measured in a straight line from the heel to the tip of the longest toe. Measure both feet and use the larger measurement when selecting your size. Foot width, arch height, and heel shape can all affect fit — please read the fit notes below the table carefully.

UK Size	EU Size	US Size	IT Size	Foot Length (cm)(in)	Foot Width (B/M) (cm)(in)
UK 3	36	5.5	36	22.5–238.9–9.1	8.43.3
UK 3.5	36.5	6	36.5	23–23.59.1–9.3	8.53.3
UK 4	37	6.5	37	23.5–249.3–9.4	8.73.4
UK 4.5	37.5	7	37.5	24–24.59.4–9.6	8.83.5
UK 5	38	7.5	38	24.5–259.6–9.8	93.5
UK 5.5	38.5	8	38.5	25–25.49.8–10	9.13.6
UK 6	39	8.5	39	25.4–25.910–10.2	9.23.6
UK 6.5	40	9	40	25.9–26.410.2–10.4	9.43.7
UK 7	40.5	9.5	40.5	26.4–26.910.4–10.6	9.53.7
UK 7.5	41	10	41	26.9–27.310.6–10.7	9.73.8
UK 8	42	10.5	42	27.3–27.810.7–10.9	9.83.9

Measuring Your Foot at Home

Place a sheet of paper on a hard floor against a wall. Stand on the paper with your heel touching the wall. Mark the tip of your longest toe on the paper with a pencil. Measure the distance from the wall to your mark in centimetres. Do this for both feet in the afternoon when feet are slightly larger, and use the longer measurement to find your size in the table above.

Boot Shaft and Calf Width

For knee-high boots and over-the-knee styles, calf circumference is important. Our standard calf width at the widest point of the shaft is approximately 36–38 cm14.2–15 in for a UK 5 and grades up by approximately 1 cm0.4 in per size. Where a boot has an adjustable shaft or wide-fit option, this will be stated on the product page.

International Size Conversion

Quick-reference conversion between UK, EU, US, and IT sizing systems for women’s clothing.

All Elite London products are listed in UK sizes as our primary sizing system. Use the tables below to find your equivalent size if you are used to shopping in EU, US, or Italian sizing. Note that size conventions can vary slightly between brands — always cross-reference with the measurement tables in the clothing tabs above for the most accurate result.

Size Systems Are Not Universal

A “size 12” in the UK is not the same garment measurement as a “size 12” in Australia, a “size 12” in the US does not exist in the same numbering system, and European sizes follow a different numerical scale entirely. Always compare your actual body measurements against our measurement tables rather than relying solely on the size label from another country’s garment.

Women’s Clothing — Full Conversion Table

UK

EU

US

IT

Label

6

34

2

38

XS

8

36

4

40

S

10

38

6

42

S

12

40

8

44

M

14

42

10

46

M

16

44

12

48

L

18

46

14

50

XL

20

48

16

52

2XL

22

50

18

54

3XL

Women’s Shoe Size Conversion

UK

EU

US

IT

Foot cmin

3

36

5.5

36

22.58.9

4

37

6.5

37

23.59.3

5

38

7.5

38

24.59.6

6

39

8.5

39

25.410

6.5

40

9

40

25.910.2

7

41

9.5

41

26.410.4

8

42

10.5

42

27.310.7

How to Measure Yourself Correctly

Use a soft fabric tape measure for all measurements. Always measure over your underwear only, not over clothing.

Accurate measurements are the foundation of finding the right size. The instructions below explain exactly where and how to measure each key area of your body. We recommend measuring yourself in front of a mirror or asking a friend to help, as self-measurement can introduce small errors particularly around the bust and back.

Step 1

Bust Measurement

Wrap the tape measure around the fullest part of your bust, keeping it parallel to the floor. The tape should be snug but not tight — you should be able to slip one finger underneath it. Stand naturally, breathe normally, and do not hold your breath when taking the measurement.

Step 2

Waist Measurement

Find your natural waistline, which is the narrowest part of your torso, typically located approximately 2–3 cm0.8–1.2 in above your belly button. Wrap the tape measure around this point, keeping it parallel to the floor. Do not pull the tape in — measure your natural, relaxed waist.

Step 3

Hip Measurement

Stand with your feet together and measure around the fullest part of your hips and buttocks, typically 18–23 cm7–9 in below your natural waistline. Keep the tape parallel to the floor and ensure it passes over both hip bones and the fullest point of your seat.

Step 4

Inseam Length

Stand with your legs shoulder-width apart. Measure from the highest point of your inner thigh (at the crotch seam) straight down to the floor, or to the point where you prefer your trousers to end. Compare this to the inseam lengths stated in the trousers table to select the right leg length.

Step 5

Shoulder Width

Measure across your upper back from the outer edge of one shoulder bone to the outer edge of the other, in a straight line. This measurement is used for tops and structured jackets. If your shoulder width measurement is larger than expected for your bust size, it is worth noting this when selecting fitted tops and blazers.

Step 6

Back Length (Tops)

Measure from the most prominent bone at the back of your neck (the seventh cervical vertebra, which you can feel when you tilt your head forward) straight down your back to your natural waistline. This gives the back length and helps you determine whether a top will be long enough for your proportions.

Tips for Accurate Measuring

Use a proper soft tape measure, not a rigid ruler or DIY tape. Wear only your underwear or a thin vest when measuring — never measure over bulky clothing. Keep the tape measure parallel to the floor for all circumference measurements. Ask a friend to help if possible, as self-measurement of the bust and back can be difficult to get right alone. Take measurements at least twice and use the average if they differ slightly. Write your measurements down before consulting the size tables.

Fit Tips, Fabric Stretch and FAQ

Everything you need to know about finding your ideal fit and caring for your Elite London pieces.

Understanding Fabric Stretch

The amount of stretch in a fabric significantly affects how it fits. Our size charts are based on body measurements for garments with no stretch. If a garment has stretch, you may be able to wear a smaller size comfortably. The stretch categories below explain how much ease to allow when selecting your size.

Low Stretch

Woven Fabrics

Woven fabrics such as cotton poplin, linen, silk, satin, and structured denim have minimal to no stretch. Size according to your body measurements exactly. Examples: shirts, tailored trousers, structured dresses.

Recommendation: Choose your exact measured size. If between sizes, size up.

Medium Stretch

Jersey and Ponte

Jersey fabrics such as viscose jersey, ponte, and interlock knits have a moderate amount of stretch. They will conform to your shape while still maintaining structure. Examples: jersey tops, ponte trousers, midi dresses.

Recommendation: If between sizes, choose the smaller size for a fitted look or the larger for comfort.

High Stretch

Elastane Blends and Rib Knit

Fabrics with 5% or more elastane content, as well as ribbed knits, have significant stretch and will recover to their original shape. These garments are intentionally cut smaller than body measurements. Examples: bodycon dresses, ribbed tops, leggings.

Recommendation: You can typically size down by one. For a bodycon fit, choose your measured size. For comfort, size up.

Frequently Asked Questions

This depends on the garment type and your personal preference. For woven fabrics with no stretch (structured tops, trousers, blazers), we recommend choosing the larger size as there is no give in the fabric. For jersey and knit fabrics, it is a matter of the fit you prefer — the smaller size will give a closer, more fitted look, while the larger size will offer more comfort and ease. If in doubt, contact us and we will advise you based on the specific garment you are considering.

This is very common and simply reflects your natural body shape. For tops and blouses, size according to your bust measurement. For trousers and skirts, size according to your hips (the larger measurement) and use a belt if the waistband is slightly loose. For dresses, size according to the largest measurement across all three zones (bust, waist, hips). If a dress or jumpsuit is fitted across the hips but could be taken in at the waist, this is a straightforward alteration that any tailor can perform inexpensively.

Our sizing follows standard UK measurements as closely as possible. Individual product styles may run slightly larger or smaller depending on the intended fit of that specific design (for example, an “oversized” top is intentionally cut larger). Any notable sizing variations are mentioned in the product description on individual product pages. We always recommend measuring yourself and comparing against the size chart rather than relying on the size you usually buy, as sizing can vary between brands and product lines.

Yes. We offer free returns for sizing issues on all eligible items. Items must be returned unworn, unwashed, and with all original tags still attached within 30 days of delivery. Once we receive and inspect your return, we will issue a full refund to your original payment method or exchange for a different size, as you prefer. Please visit our Return Policy page for full eligibility details and instructions on how to initiate a return.

Selected styles in our collection are available in Petite (designed for heights of approximately 155–162 cm61–64 in) and Tall (designed for heights of approximately 175 cm69 in and above) lengths. Where these options are available, they are shown as separate variants on the product page. If a specific style you are interested in is not available in your preferred length, please contact us and we will advise on the best alternative from our current range.

Natural fibres such as cotton, linen, and wool can shrink if washed at too high a temperature or tumble dried. Always follow the care label instructions on the garment. As a general rule, washing at 30 degrees Celsius and air drying will minimise any risk of shrinkage. Synthetic fabrics and elastane blends are generally more stable when washed correctly. If you are concerned about shrinkage on a specific item, you may wish to size up to account for any potential slight reduction in size after the first wash.

Absolutely. If you have specific questions about how a particular item will fit your measurements and body shape, please contact us at support@elite-london.com or call us on +46 76 027 20 81 during business hours (Monday to Friday, 09:00 to 21:00 CET). Share your measurements and the product you are interested in and we will give you honest, personalised advice. We would rather help you choose the right size first time than have you go through the returns process.

Still Not Sure About Your Size?

We Are Here to Help.

Our team is available to provide personal styling and sizing advice for any product in our collection. Share your measurements and the item you are considering and we will guide you to the perfect fit. We also offer free returns on sizing issues, so there is no risk.

Email Support

support@elite-london.com

Share your measurements and the product you love. We respond within 24 to 48 business hours with personalised advice.

Call Us

+46 76 027 20 81

Monday to Friday, 09:00 to 21:00 CET. Real-time advice on sizing, fit, and styling for any item in our collection.

Free Returns

Wrong Size? No Problem.

Free returns on all sizing issues within 30 days. Unworn items with tags attached qualify for a full refund or exchange.

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Description

Floral Elegance: The Heather Flower Maxi Dress

Embrace the essence of summer with the delightful Heather Flower Maxi Dress. Featuring a stunning floral print, this ankle-length masterpiece is your go-to for everything from garden parties to beachside dinners. Made from airy, breathable fabric, it seamlessly blends comfort with chic sophistication.

Why you'll love it?

Stunning Floral Print: Featuring a captivating floral design that beautifully complements the soft fabric, this dress is an elegant option for any occasion.
Chic One-Shoulder Cut: The modern one-shoulder style adds a stylish flair, ensuring you make a memorable impression wherever you go.
Elegant Maxi Length: The sophisticated floor-length design enhances your silhouette, making it perfect for formal events and special celebrations.
Flattering Fit: Designed to accentuate your natural curves, this dress provides a comfortable fit while allowing for easy movement throughout the day.

Seize the opportunity to enhance your wardrobe with the Heather Flower Maxi Dress. Elevate your fashion game and turn heads at your next event. Order yours now!

Size & Fit

Runs Small True to Size Runs Large

Our products are true to standard sizing. If you are between sizes, we recommend sizing up for the best fit.

Size Chart (inches)

Size	Bust (in)	Waist (in)	Hips (in)
XS	31 – 32	24 – 25	34 – 35
S	33 – 34	26 – 27	36 – 37
M	35 – 36	28 – 29	38 – 39
L	37 – 39	30 – 32	40 – 42
XL	40 – 42	33 – 35	43 – 45
2XL	43 – 45	36 – 38	46 – 48
3XL	46 – 48	39 – 41	49 – 51

Keely | Elegant Floral Maxi Dress for Summer Events

Size Guide

Tops, Blouses and Knitwear

Trousers, Jeans, Skirts and Shorts

Dresses, Jumpsuits and Coordinated Sets

Shoes, Boots and Sandals

International Size Conversion

How to Measure Yourself Correctly

Fit Tips, Fabric Stretch and FAQ

We Are Here to Help.

Floral Elegance: The Heather Flower Maxi Dress

Why you'll love it?

Size & Fit

Size Chart (inches)

Description

Floral Elegance: The Heather Flower Maxi Dress

Why you'll love it?

Size & Fit

Size Chart (inches)

Size Guidlines

Shipping Policy

Shipping & Delivery

Return & Refund Policy

Returns & Refunds

Help & Support

How Can We Help You?

Direct Support Channels

Corporate Information

Frequently Asked Questions

Pairs well with

People Also Bought

Recently Viewed

Keely | Elegant Floral Maxi Dress for Summer Events

Size Guide

Tops, Blouses and Knitwear

Trousers, Jeans, Skirts and Shorts

Dresses, Jumpsuits and Coordinated Sets

Shoes, Boots and Sandals

International Size Conversion

How to Measure Yourself Correctly

Fit Tips, Fabric Stretch and FAQ

We Are Here to Help.

Floral Elegance: The Heather Flower Maxi Dress

Why you'll love it?

Size & Fit

Size Chart (inches)

Description

Floral Elegance: The Heather Flower Maxi Dress

Why you'll love it?

Size & Fit

Size Chart (inches)

Size Guidlines

Shipping Policy

Shipping & Delivery

Return & Refund Policy

Returns & Refunds

Help & Support

How Can We Help You?

Direct Support Channels

Corporate Information

Frequently Asked Questions

Pairs well with

People Also Bought

Recently Viewed

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