Elite London is committed to making our website, elite-london.com, accessible and usable by as many people as possible. We believe that everyone, regardless of disability, age, or the assistive technology they use, should be able to browse our women’s fashion collections, read product information, and complete a purchase independently and with dignity.

We recognise that accessibility is not a one-time task but an ongoing process of improvement. We are actively working to identify and resolve barriers on our website in line with the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. Our website is built on the Shopify platform, which has its own accessibility programme, and we work within and beyond the capabilities of that platform to improve our own store’s accessibility.

We have taken a number of concrete steps to improve the accessibility of elite-london.com. The measures below reflect work that has already been completed or is currently in place on our website.

• Semantic HTML structure: Our pages use proper heading hierarchies (H1 through H6), landmark regions, and semantic HTML elements to help screen reader users navigate and understand page structure.
• Keyboard accessibility: All core shopping functions including navigation menus, product pages, the shopping basket, and the checkout process are operable using a keyboard alone, without requiring a mouse.
• Colour contrast: We have reviewed and adjusted the colour contrast of our primary text, buttons, and interactive elements to meet or exceed the WCAG 2.1 Level AA minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text.
• Alternative text for images: We provide descriptive alternative text for product images and informational graphics. We are continuing to audit and improve alt text coverage across our entire product catalogue.
• Responsive and zoom-friendly layout: Our website is fully responsive and supports browser text zoom up to 200% without loss of content or functionality. Layout adapts appropriately on mobile, tablet, and desktop devices.
• Focus indicators: Visible focus indicators are present on interactive elements so that keyboard users can clearly see which element is currently focused as they navigate.
• Form accessibility: All checkout and account forms include properly associated labels, clear error messages, and field-level validation feedback that is accessible to screen readers.
• Skip navigation link: A “Skip to main content” link is available at the top of each page to allow keyboard and screen reader users to bypass the navigation menu and jump directly to the main content area.
• No time-limited sessions: Our checkout and account sessions do not time out automatically in a way that would cause loss of entered data without adequate warning and the ability to extend the session.
• Clear language: We write all product descriptions, policy pages, and communications in plain English with a reading level accessible to a general audience.

The accessibility of elite-london.com relies on the following technologies and standards. These are the technologies we depend on to provide an accessible experience and that we test against when assessing our conformance.

We are committed to being transparent about where our website currently falls short of full WCAG 2.1 Level AA conformance. The known limitations listed below have been identified through our self-assessment. We are actively working to address each of them and will update this statement as improvements are made.

WCAG 2.1 is organised around four core principles: content must be Perceivable, Operable, Understandable, and Robust. The table below summarises our current compliance status against each principle and the key success criteria within it.

We aim to ensure that elite-london.com works well with a range of assistive technologies. The following assistive technologies and browser combinations have been tested against the core shopping journey on our website. Our testing covers the key tasks of browsing products, reading product information, using filters, adding items to the basket, and completing a purchase.

Our website integrates a number of third-party services, tools, and content components that are not within our direct control. The accessibility of these components is the responsibility of their respective developers and providers. We have listed the main third-party components below along with our understanding of their accessibility status.

We understand that even with our best efforts, some customers may encounter barriers on our website. We want every customer to be able to shop with us. If any part of our website is inaccessible to you, the following alternative methods of access are available.

We have a structured plan for addressing the known accessibility limitations on our website. The improvements below are planned for completion in the near term. We will update this statement as each item is resolved.

• 1
  Complete alt text audit across all products: We will systematically review and update the alternative text for all product images across our entire catalogue, ensuring every image has a meaningful, descriptive alt attribute that conveys the content and purpose of the image to screen reader users. Target: Rolling completion over Q2 and Q3 2026.
• 2
  Resolve colour contrast gaps in secondary elements: We will update the CSS styling of placeholder text, secondary labels, and decorative interface elements to ensure all text elements meet or exceed the WCAG 2.1 Level AA contrast ratio of 4.5:1. Target: Q2 2026.
• 3
  Improve carousel and slider ARIA implementation: We will update the ARIA live region attributes and keyboard controls on all carousel and image slider components to ensure that screen reader users receive appropriate announcements when content changes. Target: Q2 2026.
• 4
  Add captions to all video content: We will ensure that all video content used in product features, promotional banners, or editorial content is provided with accurate, synchronised closed captions and, where appropriate, audio descriptions. Target: Q3 2026.
• 5
  Improve product filter status messages: We will implement ARIA live regions on the product filtering interface to ensure that screen reader users receive clear announcements when filters are applied, removed, or when the number of results changes. Target: Q3 2026.
• 6
  Replace PDF documents with HTML alternatives: Where any PDF documents are currently linked from our website, we will replace them with fully accessible HTML pages that meet WCAG 2.1 Level AA requirements. Target: Q3 2026.
• 7
  Engage a third-party accessibility audit: We are planning to commission a formal accessibility audit by an independent specialist to provide an objective assessment of our conformance and identify any issues not found through our self-assessment. Target: Q4 2026.
• 8
  User testing with disabled customers: We will conduct structured accessibility testing sessions with people who use assistive technologies in their daily lives, to validate our improvements and identify any remaining real-world barriers. Target: Q4 2026.

We welcome all feedback about the accessibility of elite-london.com. If you encounter a barrier that prevents you from accessing any content or completing any task on our website, please let us know. Your feedback directly informs our improvement work and we treat all accessibility reports as high priority.

If you are not satisfied with our response to an accessibility complaint, or if you believe we have failed to address an accessibility barrier adequately, you have the right to escalate your complaint to the relevant authority. We operate from Sweden and our primary regulatory contacts are listed below.

This Accessibility Statement is published by Elite London, operated by Emanuel Kristensson. All accessibility enquiries, barrier reports, and feedback are handled personally.