Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. They are widely used by websites around the world and serve a range of important functions, from keeping you logged in to understanding how visitors use a website so that improvements can be made.

Cookies do not contain executable code and cannot access other information on your device. They are not viruses and they cannot damage your files. A cookie is simply a small piece of text stored by your browser that the website can read when you return.

In addition to cookies, our website may also use similar tracking technologies including web beacons (also called pixel tags or clear gifs), local storage, and session storage. Where we refer to “cookies” in this policy, we are referring to all of these technologies collectively unless we specifically distinguish between them.

We use cookies for specific, legitimate purposes. We do not use cookies to collect more information about you than is necessary for the operation of our store and the provision of our services. Below is a plain-English explanation of why cookies are used on elite-london.com.

Our website uses four categories of cookies. Each category is explained in detail in Sections 4 through 7. The table below provides a quick reference summary of each category, its purpose, and whether your consent is required.

Strictly necessary cookies are essential for the basic operation of our website. Without them, our store cannot function at all. These cookies do not collect any information about you that could be used for marketing purposes, and they do not remember where you have been on the internet outside of our own store.

Because these cookies are essential, they do not require your consent under the EU ePrivacy Directive or GDPR. They are always active when you use our website.

Functional cookies allow our website to remember preferences and choices you have made in order to provide a more personalised experience. For example, they may remember your currency selection or whether you have previously dismissed a notification banner. These cookies do not track your browsing activity across other websites.

Functional cookies require your consent. If you decline functional cookies, certain features of our website may not work as intended and you may need to re-select your preferences each time you visit.

Analytics cookies help us understand how customers use our website. They collect information in aggregated, anonymised form about pages visited, time spent on pages, and how visitors navigate through the store. This information is used solely to improve the performance and content of our website. It does not identify you personally.

We use Google Analytics as our primary analytics tool. Google Analytics data is processed in accordance with Google’s privacy policy. We have configured Google Analytics to anonymise IP addresses, which means your full IP address is not stored. Analytics cookies require your consent.

Marketing cookies are used to deliver advertisements that are relevant to your interests. They work by tracking your browsing behaviour across our website and, in some cases, across other websites you visit. This allows advertising networks to build a profile of your interests and show you targeted adverts on other platforms such as Facebook, Instagram, and Google.

Marketing cookies are set by third-party advertising networks. We do not have direct control over the data collected by these cookies. Marketing cookies require your explicit consent. If you do not consent to marketing cookies, you will still see advertisements, but they will not be tailored to your specific interests.

Some of the cookies on our website are set by third-party services whose functionality we have integrated into our store. We use these services to provide features such as secure payment processing, analytics, and advertising. The cookies these third parties set are governed by their own privacy policies, not by this document.

Below is a list of the main third-party providers whose cookies may be present on our website, along with links to their respective privacy and cookie policies.

The table below provides a consolidated reference of all cookies used across elite-london.com, their category, purpose, duration, and whether they require your consent.

You have several options for controlling which cookies are active on your device. You can use our cookie consent tool, adjust your browser settings, or use platform-specific opt-out tools. Each method is explained below.

You can also manage cookies directly through your browser. Instructions for the most common browsers are provided below.

Under the EU General Data Protection Regulation (GDPR) and the EU ePrivacy Directive, you have specific rights in relation to how your data is processed through cookies. Because Elite London is operated from Sweden and serves customers worldwide, these rights apply to all EU and EEA residents. We extend the same standards to all of our customers globally, regardless of their location.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes to the services we use on our website. When we make a significant change, we will update the effective date shown at the top of this page and, where appropriate, notify customers via email or a prominent notice on our website.

We encourage you to review this page periodically to stay informed about how we use cookies. The effective date at the top of this document indicates when the policy was last reviewed and updated.

If you have any question about this Cookie Policy, want to exercise any of your rights, or have a concern about how we handle cookie data, please contact us using the details below. All enquiries are handled personally by Emanuel Kristensson.