Legal notice
This page discloses the full legal identity of the person operating Elite London. We are committed to operating with total transparency and in full compliance with Swedish, EU, and international law.
Elite London — Full Legal Disclosure
Jörlanda
Västra Götaland
44492, Sweden
Table of Contents
About Elite London
Elite London is a women's fashion brand that sells clothing directly to customers worldwide through its online store at elite-london.com. The brand was created with the intention of offering high-quality, stylish women's clothing with a focus on quality over quantity.
Elite London does not operate any physical retail stores, showrooms, or offices open to the public. All sales take place exclusively through our online store. We ship to customers in multiple countries and serve a global customer base primarily in Sweden, the rest of the European Union, the United Kingdom, the United States, Australia, and Canada.
Elite London sells women's clothing including but not limited to dresses, tops, trousers, skirts, outerwear, and accessories. All products listed on our website are available for purchase by customers globally, subject to applicable shipping restrictions and customs regulations in the destination country. Product availability may vary over time as collections are updated and new items are introduced.
Business Structure & Legal Status
We believe in being completely open about our legal structure. Many online stores operate as limited companies or corporations. Elite London does not. Here is a clear and honest explanation of exactly what we are.
Elite London is a trading name used by Emanuel Kristensson, a private individual.
This means that when you purchase from Elite London, you are entering into a legal contract directly with Emanuel Kristensson as a natural person. There is no company registered at Companies House (UK), Bolagsverket (Sweden), or any other corporate registry. Emanuel Kristensson operates as a sole trader under the Elite London brand name. This is a fully lawful and recognised form of business operation in Sweden and throughout the EU, and is subject to all applicable Swedish and EU consumer protection legislation.
- Your statutory consumer rights are fully intact and apply exactly as they would with any registered company
- Your contract of sale is directly with Emanuel Kristensson personally
- All purchases are protected by Swedish and EU consumer law
- You have the same rights to returns, refunds, and remedies as with any other retailer
ID: 010615-8090
Address: Jordal 111, Jörlanda
Västra Götaland, 44492, Sweden
Email: support@elite-london.com
Website: elite-london.com
Under EU and Swedish e-commerce law, all online traders are required to clearly identify themselves to customers. We go beyond the minimum legal requirements because we believe that knowing exactly who you are buying from is a fundamental aspect of a trustworthy shopping experience. We have nothing to hide and we want you to feel completely confident when purchasing from us.
VAT & Tax Status
We are committed to complete transparency about our tax status. Here is a full and honest explanation of how VAT and taxation applies to Elite London and to your purchases.
Elite London (Emanuel Kristensson) is currently not registered for VAT (mervärdesskatt, MOMS) in Sweden. Under Swedish tax law, sole traders operating below the annual turnover threshold of 120,000 SEK are exempt from mandatory VAT registration. As our annual turnover currently falls below this threshold, we are lawfully exempt from charging, collecting, or remitting Swedish VAT on our sales. This is a fully legal and transparent position. Should our turnover exceed the threshold in future, we will register for VAT and update this notice accordingly.
Because we are not VAT-registered, we do not add VAT to our prices. The prices you see on our website are the full prices you pay for the products. There is no VAT component included in or added to our prices. We do not issue VAT invoices. If your business requires a VAT invoice for your purchase, we are currently unable to provide one, and we recommend you consider this before placing an order.
As a private individual operating a business in Sweden, Emanuel Kristensson declares all business income to Skatteverket (the Swedish Tax Agency) and pays income tax on all business earnings in accordance with Swedish tax law. We comply fully with all Swedish tax obligations applicable to sole traders. Our tax identification number for correspondence purposes is our personnummer: 010615-8090.
Even though we do not charge VAT, your country's customs or tax authority may apply import VAT, sales tax, goods and services tax (GST), or other charges when your order arrives. These are entirely determined by your country's laws and are the responsibility of the recipient. We are unable to pay these on your behalf. Please see Section 9 of our Terms of Service for full details on import duties and taxes by country.
Platform & Technical Infrastructure
Our online store is built and operated using the following platforms and services. We list them here in full in the interest of complete transparency.
Our entire online store is hosted and powered by Shopify, a leading e-commerce platform. Shopify provides the shopping experience, cart, checkout, payment processing infrastructure, and order management system. Shopify Inc. is a Canadian corporation headquartered at 151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada. When you use our store, you are also interacting with Shopify's systems, and their Privacy Policy and Terms of Service apply to the platform itself.
Payment processing is handled by regulated third-party payment providers. These companies process your card or payment details directly and securely. We do not store or access your full payment card details at any point. All payment processors are certified to PCI-DSS Level 1 and operate under applicable financial services regulations in their respective jurisdictions.
Orders are despatched using various international shipping carriers depending on the destination country. These may include PostNord, DHL, Royal Mail, USPS, and other regional carriers. Your name and delivery address are shared with the relevant carrier for the purpose of delivering your order. Carriers operate under their own terms and conditions.
The domain elite-london.com is registered and maintained by Emanuel Kristensson. The domain is hosted and managed through Shopify's domain services. All content published on elite-london.com is the sole responsibility of Emanuel Kristensson as the domain owner and site operator.
Governing Law & Jurisdiction
All commercial and contractual matters relating to Elite London are governed by the laws of Sweden and, where applicable, the relevant legislation of the European Union. The following Swedish and EU laws are the primary legal frameworks that apply to our operations and to your purchases.
| Law / Regulation | Jurisdiction | What It Covers |
|---|---|---|
| Konsumentköplagen (1990:932) | Sweden | Consumer sales of goods, quality guarantees, remedies for faulty goods |
| Distansavtalslagen (2005:59) | Sweden | Distance and off-premises contracts, 14-day withdrawal right, pre-contractual information |
| Marknadsföringslagen (2008:486) | Sweden | Marketing practices, advertising standards, honest representation |
| Bokföringslagen (1999:1078) | Sweden | Accounting and financial record-keeping obligations (7-year retention) |
| Dataskyddslagen (SFS 2018:218) | Sweden | Swedish implementation of EU GDPR, personal data protection |
| EU GDPR (Regulation 2016/679) | European Union | Data protection, privacy rights, lawful processing of personal data |
| EU Consumer Rights Directive (2011/83/EU) | European Union | Distance selling, withdrawal rights, information requirements, refunds |
| EU e-Commerce Directive (2000/31/EC) | European Union | Online trader identification requirements, electronic contracts |
| EU Sale of Goods Directive (2019/771) | European Union | Conformity of goods, legal guarantees, remedies for non-conformity |
In the event of a legal dispute that cannot be resolved through our complaints process or Alternative Dispute Resolution, the dispute shall be subject to the jurisdiction of the Swedish courts, unless the laws of your country of residence require otherwise. EU consumers retain the right to bring proceedings in the courts of their own country of habitual residence pursuant to EU Regulation 1215/2012 on jurisdiction in civil and commercial matters.
Data Protection & Privacy
The protection of your personal data is a matter we take very seriously. Here is a summary of our data protection obligations and commitments. Our full Privacy Policy is available separately and should be read alongside this Legal Notice.
The data controller responsible for processing your personal data is Emanuel Kristensson, trading as Elite London. As the data controller, Emanuel Kristensson is fully responsible for ensuring that all personal data is processed lawfully, fairly, and transparently in accordance with EU GDPR and the Swedish Data Protection Act (Dataskyddslagen).
The Swedish data protection supervisory authority is the Integritetsskyddsmyndigheten (IMY). IMY is responsible for supervising compliance with GDPR in Sweden and handles complaints from data subjects. You have the right to lodge a complaint with IMY if you believe your data has been mishandled.
www.imy.se — Box 8114, 104 20 Stockholm, Sweden
Under EU GDPR, you have the right to access, correct, delete, restrict, port, and object to the processing of your personal data. You also have the right to withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us at support@elite-london.com with the subject line “Data Rights Request”. We will respond within 30 calendar days. Full details of all your rights and how we handle your data are set out in our Privacy Policy.
Consumer Rights & Applicable Law
Nothing in our Terms of Service, this Legal Notice, or any other policy document reduces or overrides your statutory consumer rights. These rights exist by law and apply regardless of what any contract or policy says.
- Right of Withdrawal: Under the EU Consumer Rights Directive and Swedish Distansavtalslagen, you have a minimum 14-day statutory right to withdraw from any distance purchase without giving any reason. Our own policy extends this to 30 days as a commercial commitment above and beyond the legal minimum.
- Legal Guarantee on Goods: Under Swedish Konsumentköplagen, you are entitled to a 3-year complaint period for goods that are not of satisfactory quality, are not fit for purpose, or do not match their description. EU customers have a minimum 2-year legal guarantee under the Sale of Goods Directive.
- Right to Remedy: If goods are faulty or misdescribed, you are entitled to a remedy. The remedy may be repair, replacement, or refund, depending on the nature and severity of the issue and the laws of your country.
- Right to Information: Before purchasing, you are entitled to clear information about the goods, the seller's identity, the total price including all charges, delivery arrangements, and your right of withdrawal. This Legal Notice, together with our other policy pages, is designed to ensure you have all of this information before you buy.
If you have a consumer complaint, please contact us first at support@elite-london.com. We commit to responding within 48 business hours and to resolving legitimate complaints fairly and promptly. If you are not satisfied with our response, you may refer your complaint to the relevant consumer authority or dispute resolution body in your country. See Section 11 of this Legal Notice for contact details of regulatory authorities.
Intellectual Property Rights
All intellectual property associated with the Elite London brand and website belongs to Emanuel Kristensson. This includes, but is not limited to, the following:
- The name “Elite London” and associated brand name
- The Elite London logo and all visual brand assets
- All original product photography taken for Elite London
- All written content, product descriptions, and copy on the website
- The design and layout of the elite-london.com website
- All marketing materials, social media content, and campaign imagery created for Elite London
Some elements of our website use third-party software, fonts, or tools that are licensed to us (for example, fonts licensed from Google Fonts, or the Shopify platform's own interface components). These remain the intellectual property of their respective owners and are used by us under the applicable licences. We do not claim ownership of third-party components used under licence.
Any unauthorised reproduction, copying, distribution, or use of our intellectual property — including our brand name, logo, photography, or written content — without our prior written permission is prohibited and may constitute an infringement of intellectual property rights under Swedish law, EU law, and international intellectual property conventions. To request permission to use any of our content, please contact us at support@elite-london.com.
Website Disclaimer
We maintain our website with care and diligence. However, there are certain limitations on our liability in relation to the website itself that we want to be transparent about.
We make every reasonable effort to ensure that all content on our website — including product descriptions, prices, and availability — is accurate and up to date. However, we cannot guarantee that the website will always be free of errors. If you spot an error, please let us know at support@elite-london.com and we will correct it promptly.
We aim to keep our website available at all times, but we cannot guarantee uninterrupted access. The website may occasionally be unavailable due to scheduled maintenance, technical issues, or circumstances beyond our control (such as server outages or internet disruptions). We are not liable for any losses arising from temporary website unavailability.
Product photography on our website represents our products as accurately as possible. However, colours, textures, and appearances may vary slightly depending on your device's screen settings. We cannot guarantee pixel-perfect colour accuracy across all devices. If a product you receive is materially different from its representation on our website (beyond minor colour variation), you are entitled to a full remedy under our Returns Policy and under consumer law.
Our website may contain links to external websites for your convenience (such as carrier tracking pages or payment provider websites). We are not responsible for the content, privacy practices, or reliability of any external websites. We recommend reviewing the terms and privacy policies of any third-party website you visit.
Nothing on our website constitutes legal, financial, tax, or any other form of professional advice. The content is provided for informational and commercial purposes only. If you require professional advice on any matter, please consult a qualified professional in the relevant field.
Online Dispute Resolution
Under EU Regulation No. 524/2013 on Online Dispute Resolution for consumer disputes, we are required to inform EU consumers of the existence of the EU Online Dispute Resolution (ODR) platform and to provide a link to it.
This platform allows EU consumers to submit complaints and resolve disputes with online traders through an alternative dispute resolution procedure. The platform is available in all EU official languages and is free for consumers to use.
As required by EU ODR regulation, our email address for dispute resolution purposes is: support@elite-london.com
While the EU ODR platform is available to you as a right, we encourage you to contact us directly before using it. We handle complaints efficiently and fairly, and we prefer to resolve issues through direct communication whenever possible. Most disputes can be resolved quickly and amicably through a conversation.
Regulatory Authorities
Below is a comprehensive directory of the regulatory bodies and consumer authorities that oversee businesses like ours and protect customers in our key markets. You are entitled to contact any of these bodies if you have a concern that we have not resolved to your satisfaction.
Fulfilment Model Transparency
We believe in being completely transparent about how our orders are fulfilled. This is one of the most important disclosures on this page and we want you to fully understand it before you purchase.
Elite London does not operate a warehouse or hold physical stock in a location managed by Emanuel Kristensson personally.
When you place an order on our website, the order is fulfilled by our trusted supplier, who packs and ships the product directly to your delivery address. This is commonly referred to as a “direct fulfilment” or “dropshipping” model. We are fully transparent about this. The products we sell are real, physical products that we have selected and approved. The product you receive is exactly the product shown on our website. Your order is fulfilled to the same standard as any other online retailer.
- Your order is still fully covered by our Return & Refund Policy
- Your statutory consumer rights apply in exactly the same way
- You receive the exact product shown on our website
- Elite London (Emanuel Kristensson) remains fully responsible to you
- Delivery timelines may be longer than domestic warehousing models
Because our products are shipped from our supplier directly to you, delivery times are longer than a domestically-warehoused product. Estimated delivery times are clearly stated on our website and at checkout before you complete your purchase. We do not hide or minimise these timelines. Typical delivery times range from 7 to 30 business days depending on your location. See Section 8 of our Terms of Service for full delivery time details.
Regardless of how our orders are fulfilled, Emanuel Kristensson, trading as Elite London, remains your sole point of contact and is fully legally responsible for every order placed on our website. If your order is lost, damaged, late, incorrect, or does not meet expectations, you should contact us directly and we will resolve the matter. You do not need to deal with any supplier.
Policy Documents Index
All of our policy documents are publicly available on our website. Together, they form the complete framework of your rights and our obligations as a seller. Below is a full index of all our policy pages with a brief description of what each one covers.
Contact & Legal Correspondence
For all general enquiries, customer support, or legal correspondence, please use the contact details below. We aim to respond to all enquiries within 24–48 business hours, Monday through Friday. For legal notices or formal correspondence, please contact us in writing by email or by post to our registered address.
Jordal 111, Jörlanda
Västra Götaland, 44492
Sweden
This Legal Notice was last updated on April 25, 2026. It should be read together with our Privacy Policy, Terms of Service, and Return & Refund Policy, all of which form part of the complete legal framework governing your relationship with Elite London.
This Legal Notice is effective as of April 25, 2026. © 2026 Elite London — All rights reserved. | Return Policy • Privacy Policy • Terms of Service