About Us
About Elite London
A women's fashion brand with a clear purpose: to offer well-made, considered clothing that looks and feels premium without the premium price tag. Based in Sweden and shipping worldwide.
Who We Are
Elite London is an online women's fashion store founded in 2025 by Emanuel Kristensson, operating from Jörlanda in Västra Götaland, Sweden. The brand name reflects the aesthetic that guides everything we do — a clean, purposeful European style with an attention to detail — rather than a physical address in London. We are a Swedish business in every legal and operational sense, and we are fully transparent about that.
Elite London is a sole trader operation. Emanuel runs the business personally — selecting the products, managing customer relationships, handling support enquiries, overseeing fulfilment, and maintaining every aspect of the store. When you contact us, you are dealing with the person who built and runs the business, not a customer service representative reading from a script.
We operate our store through Shopify and ship products to customers across the United Kingdom, the European Union, and internationally. Our fulfilment process is managed through established logistics partners who allow us to deliver reliably to customers worldwide.
The name Elite London is a deliberate creative choice that reflects our design aesthetic — it is not a claim of physical presence or incorporation in the United Kingdom. We are registered and operated in Sweden. Our legal address, operator identity, company registration number, and governing law are all fully disclosed on this page, our Legal Notice, and in every customer communication. There is nothing hidden about how this business is structured or where it operates from.
Västra Götaland, 44492
Sweden
What We Sell and How We Source It
Elite London sells women's clothing. Our range includes everyday essentials, occasion pieces, and curated seasonal styles. Every product listed on our store has been personally selected by Emanuel based on the quality of the fabric, the construction of the garment, the accuracy of the sizing, and the overall design.
We work with a focused group of clothing suppliers whose standards align with ours. Before any new item reaches our store, we review samples and assess quality against a consistent set of criteria. Items that fall short are not listed, regardless of the commercial opportunity they may represent. We will only sell clothing we genuinely believe in.
Every item is hand-selected by Emanuel before listing. We do not bulk-import catalogues or list products we have not reviewed.
Descriptions, sizing, fabric composition, and photography are reviewed for accuracy before each product goes live on the store.
Prices are shown in full. All return, refund, and delivery terms are published clearly and written in plain language.
Our product pages include fabric and material composition, care washing instructions, and detailed sizing guidance. Where a garment is known to fit smaller or larger than the standard size label suggests, we say so clearly on the product page. We want you to have all the information you need to make a confident decision before placing an order.
How the Business Operates
We want every customer to understand exactly what happens from the moment they place an order through to delivery and beyond. Here is a straightforward, step-by-step explanation of how we work.
Your order is placed through our Shopify store. Payment is processed immediately and securely via Shopify Payments, PayPal, Klarna, or another approved provider. Your payment details are handled directly by the payment processor using industry-standard encryption. We never see or store your raw card information.
You will receive an automated order confirmation email immediately after your purchase. This confirms your order number, the items purchased, the total amount charged, and your delivery address. If any detail is incorrect, contact us straight away at support@elite-london.com or call us on +46 76 027 20 81.
Once your order is confirmed, it enters our processing queue. Items are picked, quality-checked, and packed by our fulfilment team. We work with established logistics partners to ensure orders are prepared carefully before dispatch. Standard processing time is 1 to 3 business days.
Once your order leaves our fulfilment facility, you will receive a dispatch confirmation email containing your tracking number and a link to track your parcel in real time. All orders are sent via tracked international shipping services.
Your order is delivered by our carrier partner to the address you provided at checkout. Estimated delivery time after dispatch is 5 to 8 business days for most destinations. If your parcel is delayed or does not arrive, contact us and we will raise an investigation with the carrier immediately.
Our commitment to you does not end at delivery. If the item does not fit, is not what you expected, or arrives in a condition that is not satisfactory, contact us within 30 days and we will resolve it. Our full Return and Refund Policy is published at elite-london.com/policies/refund-policy.
How to Contact Us & Our Support Channels
We offer multiple ways to reach us. Every channel is monitored by Emanuel personally during business hours. Our business hours are Monday to Friday, 09:00 to 21:00 Central European Standard Time (GMT+01:00, Stockholm). We do not operate support on weekends or Swedish public holidays.
Legal Entity & Full Business Registration Details
This section provides complete legal and registration information about Elite London. We publish this detail in full because we believe customers have a right to know exactly who they are buying from before they complete a purchase. There is no obscured information here.
The fact that Elite London is operated from Sweden does not diminish your consumer rights in any way. EU customers are protected by EU-wide consumer directives. UK customers are protected under UK consumer law. Swedish customers are protected under Swedish law. In all cases, you have a statutory right of withdrawal of at least 14 calendar days from delivery. Our own 30-day return window exceeds this minimum. If you are unable to resolve a complaint directly with us, EU consumers may also use the EU Online Dispute Resolution platform.
What We Promise to Every Customer
As a small, independently operated business, our reputation is built entirely on the experience of individual customers. We do not have a large marketing operation to compensate for poor service. Every customer interaction matters directly to us, and that creates a genuine motivation to get things right every time.
What you see and read on our product pages is an honest representation of what you will receive. If photography lighting affects colour accuracy, we note it. If sizing runs differently from the label, we say so. We will never knowingly misrepresent an item to make a sale.
You will always receive a response from us. Email and contact form enquiries are answered within 24 to 48 business hours. Phone and live chat support are available Monday to Friday between 09:00 and 21:00 CET. No enquiry goes unanswered.
If your item qualifies for a return under our published policy, we will process it fairly and promptly. Our 30-day return window means exactly what it says. Approved refunds are processed to your original payment method within 10 business days. There are no restocking fees and no hidden deductions.
If your order is delayed, we will tell you as soon as we are aware. If a product goes out of stock after you have placed an order, we will contact you straight away and offer a full refund or a suitable alternative. We will not leave you waiting without communication.
Your personal information is used only for the purposes of processing your order, communicating with you about it, and meeting our legal obligations. We do not sell data to third parties or use it for any purpose beyond what is stated in our Privacy Policy. We comply with GDPR as an EU-based business.
We do not use artificial urgency, inflated original prices, or exaggerated claims. If an item is on sale, it was sold at the original price before any reduction. We follow applicable advertising and consumer protection standards and will not mislead customers at any stage of the purchasing journey.
Payments, Pricing & Security
We want you to feel completely confident every time you make a purchase on our site. Below is a straightforward explanation of how payment processing works at Elite London and what protects your information.
We accept Visa, Mastercard, American Express, PayPal, Shop Pay, Klarna, Apple Pay, and Google Pay where available. All available payment methods are presented clearly at checkout before you confirm your purchase.
All card payments are processed through Shopify Payments, which is powered by Stripe and is PCI-DSS Level 1 compliant — the highest level of payment security certification available. Your card details are encrypted in transit and never stored by Elite London directly.
All prices displayed on our store are the final prices you pay. There are no additional fees added at checkout that were not visible before you reached the payment stage. If your bank applies a foreign currency conversion charge, that is a charge set by your bank, not by us.
If your payment is declined, your order will not be processed and you will not be charged. If you see a charge on your statement for an order that shows as declined or failed, contact us immediately at support@elite-london.com or call +46 76 027 20 81 and we will resolve it promptly.
elite-london.com runs on HTTPS at all times. All data exchanged between your browser and our website is encrypted using SSL/TLS technology. This is confirmed by the padlock symbol in your browser address bar. Shopify, which powers our store, maintains infrastructure to the highest international security standards including regular security auditing and compliance with global data protection frameworks.
Shipping & Delivery
We ship to customers in the United Kingdom, across the European Union, and to most countries internationally. Below is an honest and detailed overview of how we handle delivery.
The 5 to 8 business day delivery estimate applies after your order has been dispatched. Factors outside our control — including carrier capacity, customs clearance, and local public holidays in your country — can occasionally affect delivery timelines. We always provide tracking so you can monitor the progress of your parcel at every stage. If your delivery is taking longer than expected, please contact us and we will investigate with our carrier on your behalf.
Returns, Refunds & Your Consumer Rights
Our complete Return and Refund Policy is published separately and in full at elite-london.com/policies/refund-policy. Below is a clear summary for reference.
| Topic | Our Policy | Statutory Minimum |
|---|---|---|
| Return Window | 30 calendar days from confirmed delivery | 14 days (EU / UK statutory minimum) |
| Restocking Fee | None — zero deductions from refund amount | Not required by law |
| Item Condition Required | Unworn, unwashed, with original tags attached | Not excessively handled or used |
| Return Shipping | Customer pays (we cover cost if item is our error) | Varies by country |
| Refund Timeline | Within 10 business days of return approval | 14 days after receipt (EU) |
| Refund Method | Original payment method only | Same means as original payment (EU) |
| Damaged or Defective Items | Full refund or free replacement — all costs covered by us | Legal guarantee of conformity required |
| Non-Returnable Items | Intimate apparel, swimwear, custom items, Final Sale | Hygienic goods exemption applies in law |
Nothing in our store policy removes or limits the statutory consumer rights you hold under the laws of your country of residence. Where your local law provides greater rights than our stated policy, those statutory rights always take full precedence. EU consumers may access the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr if a complaint cannot be resolved directly with us.
Your Data & Privacy
We collect only the personal data that is strictly necessary to fulfil your order and maintain the customer relationship. We do not sell data, build advertising profiles without consent, or share information with third parties beyond what is required to process and deliver your order.
Name, email address, delivery address, phone number if provided, and order history. Payment data is held by our payment processors only.
To fulfil your order, communicate with you about it, manage returns and refunds, and comply with applicable legal and tax obligations.
Order data is retained for as long as required by Swedish and EU law, typically 7 years for accounting records. Marketing consent can be withdrawn at any time.
As a business operating within Sweden and the EU, we comply fully with the General Data Protection Regulation (GDPR). You have the right to request access to your personal data, correct inaccurate records, request deletion, and object to certain processing. To exercise any of these rights, contact us at support@elite-london.com or call +46 76 027 20 81. Our full Privacy Policy is available at elite-london.com/policies/privacy-policy.
Full Policy & Compliance Reference
The following table provides a complete reference to every published policy, legal document, and contact channel for Elite London. This information is provided for customers, partner platforms, and any compliance review process.
| Document or Detail | Information | Status |
|---|---|---|
| Return & Refund Policy | 30-day return window, no restocking fees, full process and timelines explained | Published |
| Privacy Policy | GDPR-compliant disclosure of data collection, usage, retention, and customer rights | Published |
| Terms of Service | Conditions of use, purchase terms, intellectual property, and dispute resolution | Published |
| Legal Notice | Full legal entity disclosure, operator identity, registration number, and governing law | Published |
| Shipping Policy | Delivery timelines (5–8 business days), tracking, customs information, and lost parcel process | Published |
| Contact Page | Email, phone, live chat, contact form, business hours, and response time commitments | Published |
| Legal Entity Name | Emanuel Kristensson | Disclosed |
| Swedish Personal ID (Personnummer) | 010615-8090 | Disclosed |
| Physical Address | Jordal 111, Jörlanda, Västra Götaland, 44492, Sweden | Disclosed |
| Email Address | support@elite-london.com | Disclosed |
| Phone Number | +46 76 027 20 81 | Disclosed |
| Live Chat | Available on elite-london.com during business hours (Mon–Fri, 09:00–21:00 CET) | Available |
| Business Hours | Monday to Friday, 09:00–21:00 CET (GMT+01:00, Stockholm) | Disclosed |
| VAT Registration | Not currently VAT registered — operating below Swedish VAT threshold | Not Applicable |
| EU ODR Platform | ec.europa.eu/consumers/odr | Available |
| SSL / HTTPS | Active on all pages of elite-london.com at all times | Active |
| Payment Security | Shopify Payments (Stripe) — PCI-DSS Level 1 compliant | Compliant |
Elite London is a legitimate online retail business operated by Emanuel Kristensson, registered in Sweden (Swedish Personal ID, Personnummer): 010615-8090). The business discloses its full legal identity, physical address, company registration number, email address, phone number, live chat availability, business hours, return policy, shipping policy, privacy policy, and terms of service publicly on the website. All products are accurately described. Pricing is transparent and final. Customer support is available via email, phone, and live chat during stated business hours. All consumer rights under Swedish, EU, and UK law are respected and upheld. Contact: support@elite-london.com or +46 76 027 20 81.
Questions? We Have Answers.
We are available by email, phone, and live chat. Every enquiry is handled personally. If anything on this page is unclear or you would like to verify any detail about our business, please reach out directly.