Disclaimer
Site Disclaimer
Please read this disclaimer carefully before using elite-london.com. By accessing or purchasing from our store, you confirm that you have read and understood the terms set out on this page.
Legal Disclosure: This Disclaimer is issued by Elite London, operated by Emanuel Kristensson (Swedish Personal ID / Personnummer: 010615-8090), registered at Jordal 111, Jörlanda, Västra Götaland, 44492, Sweden. All rights reserved. View our Legal Notice →
Table of Contents
General Disclaimer
The information, content, and materials published on elite-london.com are provided by Elite London, operated by Emanuel Kristensson, for general informational and commercial purposes only. While we make every reasonable effort to ensure that the information on this website is accurate, current, and complete at the time of publication, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the website or the information, products, or services contained on it.
Your use of this website and any reliance you place on its content is strictly at your own risk. Nothing on this website constitutes professional advice of any kind — including but not limited to legal, financial, styling, or care advice — and should not be treated as such. Always consult a qualified professional where appropriate.
By accessing and using elite-london.com, you accept and agree to be bound by this disclaimer in full. If you disagree with any part of this disclaimer, you should discontinue your use of our website. Nothing in this disclaimer limits your statutory rights as a consumer under applicable EU or Swedish law.
This disclaimer applies to all visitors, users, and customers of elite-london.com regardless of their location or the device used to access the website. It applies to all pages, product listings, blog posts, promotional content, images, and any other material published on or linked from our website.
Nothing in this disclaimer is intended to exclude or limit any right or remedy you may have as a consumer under applicable Swedish law, EU consumer protection regulations, or the laws of your country of residence. Your statutory rights always apply and cannot be waived by this disclaimer.
Product Information and Descriptions
We make every effort to present our women’s fashion products as accurately as possible. All product descriptions, specifications, materials, care instructions, and measurements are provided in good faith and are based on information supplied to us by our manufacturers and suppliers. However, we cannot guarantee that all product descriptions are entirely error-free or complete at all times.
Product listings on our website may include information about fabric composition, manufacturing origin, care instructions, and dimensions. While we strive to verify all such information, minor inaccuracies can occur, particularly in relation to fabric blends and supplier-provided specifications. If you receive a product and believe there is a significant inaccuracy in its description, please contact us immediately and we will investigate the matter and resolve it fairly.
Fabric composition details (such as percentage cotton, polyester, or elastane content) are provided by our suppliers. While we strive to ensure accuracy, minor variations in composition can occur between production batches. We are not liable for minor discrepancies in stated fabric composition.
Care instructions provided on product pages and on garment labels should be followed carefully. Elite London accepts no responsibility for damage to garments resulting from improper washing, drying, ironing, or dry cleaning that is inconsistent with the care instructions provided.
Where stated, the country of manufacture is based on information provided to us by our suppliers and reflects the primary place of production. Finished garments may incorporate components or processes from multiple countries. We cannot guarantee the absolute precision of origin declarations provided by third-party suppliers.
If you believe a product description on our website is incorrect, misleading, or incomplete, please contact us at support@elite-london.com with the product name or URL and details of the discrepancy. We take product accuracy seriously and will investigate and correct any confirmed errors promptly.
Colours, Sizing and Fit
The appearance of colours in our product photography is influenced by many factors outside our control, including your monitor settings, screen calibration, ambient lighting conditions, and the display technology of your device. We make every effort to photograph our products under consistent, accurate lighting conditions, but we cannot guarantee that the colours you see on your screen will precisely match the actual colour of the garment you receive.
Small variations in shade, tone, and hue between the product displayed online and the product received are a normal and inherent feature of online retail and do not constitute a product defect. If a colour discrepancy is significant and in our opinion material, we will address it under our standard return and refund policy.
Digital screens use different colour rendering technologies (IPS, OLED, AMOLED, LCD) and factory calibrations that affect how colours appear. A garment photographed as dusty pink may appear as a slightly warmer or cooler shade on your specific screen. This is a technical limitation of online shopping, not an error by Elite London. We encourage customers to read customer reviews and, where provided, zoom into product images for the most accurate colour representation.
Our size guides are provided to help you find the right fit. All size guide measurements are given in centimetres and refer to body measurements, not garment measurements, unless otherwise stated. Sizing can vary between different clothing styles, cuts, and product lines due to differences in intended fit (such as oversized, relaxed, or fitted styles). We strongly encourage you to consult our size guide on each product page before placing an order.
Size guide measurements are approximate and intended as a general reference. They do not guarantee fit on every body type or shape. Factors such as personal preference for how loosely or closely you like garments to fit, posture, and body proportions mean that the same measurements may result in a different experience for different customers. When in doubt, we recommend sizing up or contacting us for advice.
If an item does not fit as expected, you are protected by our returns policy which allows you to return unworn, unwashed items with original tags attached. Please visit our Return Policy page for full details on eligibility, timeframes, and the return process. Your statutory right to cancel an online purchase within 14 days is always preserved.
Pricing and Availability
All prices displayed on elite-london.com are shown in the currency selected by you or automatically detected based on your location. Prices are inclusive of applicable VAT where required by law. We reserve the right to change prices at any time and without prior notice. The price applicable to your order is the price displayed at the time you complete your purchase and submit your order.
In the event that a pricing error is discovered after your order has been placed, we will contact you as soon as possible to inform you of the correct price. You will be given the option to proceed with your order at the correct price, or to cancel your order for a full refund. We are under no obligation to fulfil an order at an incorrectly displayed price where the error is genuine and obvious.
Limitation of Liability
To the fullest extent permitted by applicable law, Elite London and Emanuel Kristensson shall not be liable for any indirect, incidental, special, consequential, or punitive losses or damages arising out of or related to your use of this website or your purchase of products from our store. This includes, but is not limited to, loss of profit, loss of data, loss of goodwill, business interruption, or any other commercial or economic loss.
Our total liability to you in connection with any claim arising under or in connection with your use of this website or any order placed through it shall not exceed the total amount paid by you for the specific product or products giving rise to the claim.
The limitations of liability set out in this section do not apply to: (a) liability for death or personal injury caused by our negligence; (b) liability for fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded or limited under applicable consumer protection law in Sweden or the EU; or (d) your statutory right to a refund or replacement for defective goods under applicable law. Nothing in this disclaimer is intended to, or shall, operate to limit or exclude any of these rights.
The following is a non-exhaustive list of circumstances for which Elite London expressly excludes liability to the extent permitted by law:
- 1Loss or damage caused by interruptions, errors, or unavailability of our website or any third-party services we rely on, including payment processors and delivery carriers.
- 2Loss or damage caused by viruses, malware, or other harmful components that may infect your device as a result of your use of our website or any third-party website linked from it.
- 3Losses arising from delays in delivery caused by postal services, courier networks, customs procedures, or other circumstances beyond our reasonable control.
- 4Damage to garments resulting from failure to follow care instructions provided on the product label or on our website.
- 5Dissatisfaction with a product arising purely from personal taste or preference where the product has been accurately described on our website.
- 6Losses arising from your reliance on user-generated content, reviews, or social media posts by third parties relating to our products.
External Links Disclaimer
Our website may contain links to third-party websites, social media platforms, and external resources. These links are provided for your convenience and information only. Elite London does not endorse, control, or take responsibility for the content, privacy practices, terms of service, or accuracy of any third-party website or resource linked from our site.
When you click a link to an external website, you leave elite-london.com and are subject to the terms, conditions, and privacy policy of that external website. We strongly encourage you to review the terms and privacy policies of any third-party website you visit via links on our site.
We maintain profiles on Instagram, Facebook, TikTok, and Pinterest. Links to these platforms from our website take you to environments operated by third parties. Your interactions with those platforms are governed by the platform’s own terms of service and privacy policy, not by this disclaimer or our Privacy Policy.
Links to payment providers such as PayPal, Klarna, or Stripe take you to secure environments operated by those providers. Elite London does not have access to or control over any data you submit directly to a payment provider’s own hosted environment. Please review each payment provider’s privacy policy.
Where our products are featured or linked by influencers, bloggers, or press publications, those links and any content associated with them are the responsibility of the individual or publication in question. We do not control what is written or said about our products on external platforms.
Affiliate and Advertising Disclosure
In the interest of full transparency, Elite London discloses the following information about affiliate relationships and advertising activities connected to our website and social media channels.
We may work with social media influencers, content creators, and brand ambassadors who promote our women’s fashion products in exchange for payment, free products, commission, or other forms of compensation. Where such relationships exist and content is created as a result, we require our partners to clearly disclose the commercial nature of the content in accordance with applicable advertising standards and the requirements of platforms such as Instagram and TikTok. Any opinions expressed by influencers are their own and do not necessarily represent the views of Elite London.
We run paid advertising campaigns on platforms including Google, Meta (Facebook and Instagram), and TikTok. Advertisements are clearly labelled as “Sponsored” or “Ad” in accordance with platform rules. Product claims made in our advertising are based on genuine product attributes and are intended to be accurate and not misleading. If you believe any of our advertising is inaccurate or misleading, please contact us so we can review and address your concern.
elite-london.com does not currently contain affiliate links to third-party retailers or products. All products featured on our website are sold directly by Elite London. Where we link to third-party services (such as payment processors or sizing reference tools), these links are purely for customer convenience and we do not earn a commission from them.
User-Generated Content
Our website or associated social media channels may feature customer reviews, photographs submitted by customers, testimonials, or other user-generated content. While we may moderate such content for appropriateness and legality, we do not verify the accuracy of all statements made in user-generated content and the views expressed are those of the individual customer only.
Customer reviews are provided for informational purposes to assist other shoppers in making purchase decisions. Your experience with our products may differ from that described in a review due to differences in body type, personal taste, care practices, and other individual factors. Elite London does not endorse and is not responsible for the accuracy of individual customer reviews.
Where reviews are labelled as “Verified Purchase”, this indicates that the review was submitted by a customer who made a confirmed purchase of that product through our store. The label confirms the existence of a purchase, not the accuracy of the opinion expressed in the review.
We reserve the right to remove reviews that contain offensive language, personal attacks, false factual claims, spam, or content that violates our community guidelines. Removal of a review does not indicate that we dispute a customer’s genuine experience with a product. We do not remove negative reviews simply because they are negative.
Any before-and-after images, styling inspiration photographs, or content suggesting particular outcomes from wearing our products (such as fit improvements, slimming effects, or style transformations) are shared for inspiration purposes only. Individual results depend on many personal factors. We do not make medical, health, or body-modification claims in relation to our fashion products.
Intellectual Property
All content published on elite-london.com, including but not limited to product photography, written descriptions, brand name, logo, graphic design elements, banner images, editorial copy, and the overall visual design and layout of the website, is the intellectual property of Elite London (operated by Emanuel Kristensson) or is used under licence from the rightful owner. All rights are reserved.
You may not reproduce, copy, distribute, transmit, republish, display, or commercially exploit any content from this website without our prior written permission. Personal, non-commercial use of single product images shared on social media platforms may be permitted with clear attribution to Elite London, but this does not constitute a general licence to reproduce our content.
All product photography commissioned by Elite London is our exclusive intellectual property. Unauthorised use of our product images on third-party websites, marketplaces, or social media channels for commercial purposes is strictly prohibited and may constitute copyright infringement.
The name “Elite London” and our associated logo are the trading identity of Emanuel Kristensson. These may not be used in any manner that is likely to cause confusion, suggest endorsement, or constitute passing off. Any unauthorised use may be subject to legal action.
Some content on our website may be provided by third parties such as designers, suppliers, or licensors and is used with their permission. Rights in such content belong to their respective owners. We take intellectual property rights seriously and will respond promptly to any legitimate infringement notices.
If you believe that content on elite-london.com infringes your intellectual property rights, please contact us at support@elite-london.com with full details of the content in question, the nature of your rights, and your contact information. We will review all legitimate notices promptly and take appropriate action.
Website Availability and Errors
Elite London operates elite-london.com on the Shopify platform and strives to maintain continuous availability of our website. However, we cannot guarantee that the website will be available at all times, free from errors, or free from technical issues. Our website may be temporarily unavailable or degraded due to scheduled maintenance, unplanned technical outages, third-party service failures, cyber attacks, or other events beyond our reasonable control.
Where possible, we will schedule maintenance during off-peak hours and provide advance notice of planned downtime. We cannot, however, guarantee advance notice in all cases. No liability is accepted for any inconvenience, loss of sale, or inability to complete an order arising from planned or unplanned website downtime.
Errors including typographical mistakes in product titles, pricing errors, display errors affecting product images, and checkout calculation errors may occasionally occur. We correct such errors as quickly as possible upon discovery or notification. We are not liable for losses suffered as a result of acting on information affected by such technical errors.
- Browser Compatibility: Our website is designed to function on modern, up-to-date browsers. We cannot guarantee full functionality on outdated browser versions and recommend keeping your browser updated.
- Mobile Experience: While we optimise our website for mobile devices, performance may vary depending on your device model, operating system version, and internet connection speed.
- Third-Party Integrations: Our website relies on third-party services including Shopify, payment processors, and analytics tools. Disruptions to these services may affect parts of our website’s functionality.
- Security: We implement industry-standard security measures but cannot guarantee absolute protection against all forms of cyber threat. Users are advised to ensure their own devices have appropriate security software installed.
Governing Law and Jurisdiction
This disclaimer and all matters arising from it shall be governed by and construed in accordance with Swedish law, without prejudice to any mandatory consumer protection provisions applicable in your country of residence within the European Union or European Economic Area.
Any dispute arising out of or in connection with this disclaimer that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the courts of Västra Götaland, Sweden, unless applicable consumer protection laws in your country of residence provide you with the right to bring proceedings in your own country.
Before escalating any dispute to a formal legal or regulatory process, we strongly encourage you to contact us directly at support@elite-london.com. The vast majority of customer concerns can be resolved quickly and fairly through direct communication. We are committed to treating all customers fairly and to complying fully with our legal obligations under Swedish and EU consumer law.
Contact and Business Information
If you have questions about this disclaimer, wish to report an error, or need to contact us regarding any matter relating to your use of our website or your purchase from Elite London, please use the contact details below. All enquiries are handled personally by Emanuel Kristensson.
We Are Here to Help.
If anything in this disclaimer is unclear, or if you have a concern about our products, content, or business practices, please contact us directly. Every enquiry is handled personally and we aim to respond within 24 to 48 business hours.