Privacy Policy

Last Updated: 27 March 2026

At Elite London, we take your privacy seriously. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it. By using our website and placing an order with us, you agree to the practices described in this policy.

This policy applies to all customers, visitors, and users of www.elite-london.com.

1. Who We Are

Elite London is operated by:

• Business name: Elite London
• Owner: Emanuel Kristensson
• Registration number: 010615-8090
• Address: Jordal 111, 44492 Jörlanda, Västra Götaland, Sweden
• Email: support@elite-london.com
• Phone: +46 760 272 081

We are the data controller responsible for your personal data. If you have any questions about how we handle your data, please contact us at the details above.

2. What Data We Collect

We collect personal data in the following ways:

Data you provide directly

• Full name and delivery address
• Email address
• Phone number
• Payment information (processed securely — we never store full card details)
• Order history and correspondence with our customer service team
• Any information you voluntarily submit via contact forms or emails

Data collected automatically

• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on site
• Referring website or search terms used to find us
• Cookies and similar tracking technologies (see Section 8)

3. How We Use Your Data

We use the personal data we collect for the following purposes:

Purpose	Legal Basis
Processing and fulfilling your order	Contractual necessity
Sending order confirmations and shipping updates	Contractual necessity
Processing returns, refunds, and customer service enquiries	Contractual necessity
Sending marketing emails and promotional offers	Your consent (opt-in)
Improving our website and product offerings	Legitimate interest
Fraud prevention and security	Legitimate interest / legal obligation
Complying with legal and tax obligations	Legal obligation

4. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data only with the following categories of trusted service providers who process it strictly on our behalf:

• Shopify Inc. — our e-commerce platform, which hosts our store and processes orders
• Payment processors (e.g. Stripe, PayPal) — to securely process your payment
• Shipping carriers (e.g. DHL, DPD, Royal Mail, PostNord) — to deliver your order
• Email marketing platforms (e.g. Klaviyo, Mailchimp) — only if you have opted in to marketing communications
• Analytics providers (e.g. Google Analytics) — to understand how our website is used
• Legal or regulatory authorities — where required by law

All third parties we work with are required to handle your data in compliance with applicable data protection laws.

5. International Data Transfers

As we use global service providers such as Shopify, your data may be transferred to and processed in countries outside of the European Economic Area (EEA), including the United States. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data to the same standard as required under the GDPR.

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purpose it was collected:

• Order data — retained for 7 years to comply with Swedish accounting and tax law
• Customer service correspondence — retained for 3 years
• Marketing data — retained until you unsubscribe or withdraw consent
• Website analytics data — retained for up to 26 months in anonymised form

Once your data is no longer required, it is securely deleted or anonymised.

7. Your Rights

Under the GDPR and applicable data protection law, you have the following rights regarding your personal data:

• Right of access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can ask us to correct any inaccurate or incomplete data.
• Right to erasure — You can request that we delete your personal data where there is no legitimate reason for us to continue holding it.
• Right to restrict processing — You can ask us to pause processing your data in certain circumstances.
• Right to data portability — You can request a copy of your data in a structured, machine-readable format.
• Right to object — You can object to us processing your data for direct marketing purposes at any time.
• Right to withdraw consent — Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email us at support@elite-london.com. We will respond within 30 days. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with your local data protection authority. In Sweden, this is the Integritetsskyddsmyndigheten (IMY) at www.imy.se. UK customers may contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

8. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and deliver relevant content and advertising. A cookie is a small text file stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies — Required for the website to function correctly, including maintaining your shopping cart and processing your order. These cannot be disabled.
• Analytics cookies — Help us understand how visitors interact with our website (e.g. Google Analytics). These are anonymised and used only to improve our service.
• Marketing cookies — Used to deliver personalised advertisements and track the effectiveness of our campaigns (e.g. Facebook Pixel, Google Ads). These are only set with your consent.
• Preference cookies — Remember your settings and preferences to personalise your experience.

You can manage or withdraw your cookie consent at any time through your browser settings or our cookie preference centre. Note that disabling certain cookies may affect the functionality of our website.

9. Marketing Communications

We will only send you marketing emails, SMS messages, or promotional communications if you have explicitly opted in to receive them. You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any marketing email, or by contacting us at support@elite-london.com.

Transactional emails — such as order confirmations, shipping notifications, and customer service replies — are not marketing communications and will still be sent regardless of your marketing preferences.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our website is secured with SSL encryption and all payment transactions are processed through PCI-DSS compliant payment gateways. We never store full payment card details on our systems.

In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours of becoming aware of it, as required by law.

11. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with their personal data, please contact us immediately and we will take steps to delete the information.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any external websites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be published on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Where changes are significant, we may also notify you by email.

Contact Us

For any privacy-related questions or requests:

📧 support@elite-london.com
📞 +46 760 272 081
Monday to Friday: 9am – 9pm (CET)

Elite London
Jordal 111, 44492 Jörlanda
Västra Götaland, Sweden